Creating a Fortress Around Your Online Business, Why Links Matter
You’ve just built a fantastically designed website with superbly unique on-page content. You then undertake an extensive interlinking pages project and add supporting content relative to the target landing pages. Surely, this will attract Google? And the visitors that Google now sends will all want to buy your products or services?
You then wait; you wait some more, perhaps half a year goes by, and no traffic. You end up puzzled and confused. You followed the Google Webmaster Guidelines and yet they still didn’t send you any traffic?
Why; why is it so, you ask yourself?
The answer is… lack of links. You didn’t build any links.
Links (backlinks from other websites) act as a voting system to Google. They effectively say:
“Hey, Google, we like this content and decided to link to it.”
Links, the RIGHT links, built to a website are one of the fundamental factors in ranking a website. If you don’t consider taking a long-term SEO approach when building your online lead-generating asset, your project will fail.
Our link building service is a fundamental aspect of our SEO campaigns. We examine several link building patterns that your competitors have pointing to their websites. We’ll then evaluate their links, establish suitable links and create a plan of action to implement targeted links to your website. This is a long and lengthy process that can take several months to build out. Once built, Google will change how it views your website and alter your rankings favourably.
There are over 200 rankings signals that Google uses in its algorithm, and links are constantly considered as one of the most important signals to consider.
Our Approach to Link Building
Your choice to outsource the link building needs to be taken carefully and taken with consideration. We take a personal approach to link building and ensure that the links we build for our clients are built internally. We do not outsource our links to link builders.
Many businesses are rightfully dubious when considering hiring a link building company and should be. They need to be aware that if a low-cost marketing agency blindly builds links, a Google penalty can follow. And this penalty may prevent your website from ever ranking in Google.
We build the authority of your website in Google’s perspective.
Link building is a fundamental part of all of our SEO campaigns. If you want to know why links are important when ranking websites, look at the below diagram:
Why Hiring Experienced Link Building Experts Benefits You
Google views links as a vote for your website.
Not all links are created equal, though; knowledgeable SEO experts will be aware of this fact.
We know that contextual links from relative websites surrounded by related content are far more powerful than simple blog comment links. However, there are different link types, and we look to incorporate a diverse portfolio of links for our clients from several sources.
The Links We Build for Our Clients
All our projects start with research that provides a thorough and comprehensive understanding of a website’s presence and their prospects. In summary, we do the following for each client:
- Niche research
- Examining the level of competition
- Expanding the number of targeted keywords
Upon the completion of our research, we’re then able to create a strategic, unique link building project for your niche and marketplace. There are other “agencies” who may try to fit your website into a ‘pre-designed’ template of links. We create a link building strategy that is unique to your website. Each project we undertake is tailored to your website, your business goals and budget.
Once we have established the ideal pattern of links to the built and obtained, we can then commence a link building campaign.
The SEO landscape and environment are ever-changing, but links remain and will continue to remain one of the most important factors when it comes to ranking in Google. It’s an integral part of the algorithm, and it is not likely to change.
For links to positively impact your websites ranking in the SERPs, you’ll require a long-term plan combined with content distribution and targeting. Good or bad links, is there a difference, you might wonder? Well, there is! And here we shall explain the different types of links.
Citations and Directory Links
These are the most common types of links a business should expect to be built for their business. Each SEO marketing agency, worth their grain of salt, should be making these for your business.
It should be one of the first types of links that are built for your business on the internet.
If you’re not sure of these types of links, here is an example:
Luckily, if you consider using SEO services from WekaSEO, we have you covered. We have our in-house software to find and replicate competitor Citations and Directory links.
Please be aware that these links are not all free and will require a monthly, or annual payment to be maintained and kept.
There is another benefit of obtaining these links: indirect referral traffic. Some people don’t search on Google but might search a directory for finding services, and in doing so, will find your business and contact you from that source.
Blog Comments and Forum Links
Before Google Penguin kicked in, blog comments were a great way to rank websites using automated software and an effective content spinner.
The automated software would be able to mass spam websites that permitted comments with links to your website. The content spinner would then create hundreds of different variations of your blog comment and therefore produce unique content each time.
Google got smarter and figured out what webmasters were doing.
We now can use blog and forum comments to establish your website as an authority in your niche. The trick is to find blogs that are relevant to your niche. Then write a comment that is about the article and likely to be approved. We find blogs that are related to your niche.
The same can be said about Forum links; you need to find out where people in your niche communicate with one another, or simply, a forum niche relative to your niche.
Press Release Links
It’s perfectly natural for a new business to announce their business on the internet, or perhaps announce that they are expanding their business.
There are several channels to generate and distribute a press release for your company. We will involve highly reputable digital media company who has access to suitable distribution methods.
We have relationships with the most prestigious media distributors worldwide and will ensure any distribution for your website will be of high quality and will not negatively your website rankings.
This can work quite well if you conduct suitable research into a niche.
Say, for instance, you are an air conditioning company, and you’re are looking to obtain links on blogs or general information websites related to air conditioning?
Guess what, so too are the owners of those air conditioning blogs seeking links to their websites!
A match made in heaven perhaps, that you decide to create reciprocal content for each other’s website. You would think so, but you need to make sure the links pointing to their website already are suitable to describe your website.
Google examines multiple tiers of links, so this is a factor.
Ultimately, you never actually control this link, the other website might go down, or your link might be replaced. This will affect you, and we need to continue looking for other link opportunities.
These are the most powerful types of links to obtain and are also the most difficult to obtain, surprisingly!
Imagine, naturally (without reaching out to a website owner) achieving a link and the links they place for you contains anchor text that is related to your target keyword. It would be even better if the anchor used was a derivation of the target keyword!
These types are normally achieved if your content is of a very high standard and that you rank highly. Other website owners will then start referencing your website naturally.
Guest Post Links
We know that contextual links are very powerful in the eyes of Google; they send a message to Google that a website is worth referencing. And if a website is worth referencing, then it’s worth promoting in Googles eyes.
If we can contact other website owners that have a blog or authority website that is deemed relevant to your website, we’ll request if we can obtain a link from that website, to help in your ranking positions.
We will examine the links from your competitors’ websites and see if they have achieved relevant guest posts. If not in your specific niche, then we shall look at the category-level approach. We’ll then find similar categories to that of yours to ask content to be placed and linked back to your website.
Follow or NoFollow Links
There are different types of links that can be obtained. Some links Google will count towards your rankings, and other links they will not.
Low-quality links tend to be no-follow links. To have an unusually high percentage of no-follow links could give the impression to Google that you’re trying to manipulate the rankings.
But there are sources of links that are high-quality and no-follow links. For instance, Wikipedia.
Rate of Links Made to Your Website
We need to make sure that, when building links to your website, it looks natural.
What we mean by natural is it looks very similar to other websites in your niche. Take, for instance, we started building links to your website at a rate of 10 times the rate of your competitors at the beginning of a campaign when you had no links whatsoever.
Would that look normal to you? No, and it won’t look normal to the Google algorithm either.
You can purchase and use automated link building software that generates links en masse (100s a day), and Google won’t think much of you doing this!
It would look more normal for a new website to start building links slowly, a few at a time.
We will not do anything that could generate a link building-velocity penalty.
Link Anchor Ratios – Don’t Over Cook IT!
Off-page SEO is a way to raise your rankings and adding links to a website will, without a doubt, increase a websites’ ranking. But there is a caveat that you must be aware of: Don’t target the main keyword in the anchor of your links. Google’s Penguin will find you if you do this, and it will punish you!
We ensure that our links are not going to trigger a penalty by over-optimising the anchor text of links sending to your website.
For more information about SEO, read SEO Evolution.
Building Links Correctly Requires Experience and Thinking
Inbound links to your website provide Google with a system to decide which website is more authoritative than another. We construct a targeted link profile for our clients’ websites based on several factors.
The links we build are designed to last long-term and be the most effective for our clients’ branding and exposure to targeted keyword phrases.
Building Links for Long Term Sustainability
We want to ensure that Google views your website as a ‘brand’ and that it treats your brand amicably. Links will create signals to Google that your brand is worth paying more attention to.
Links have and will always be one of the fundamental ranking factors Google and other search engines use to rank websites.
The search engines will always favour a website with natural links.
Added Value to Your Brand
Having quality, informative and engaging content will naturally entice other websites to link to your website.
The content also gets your domain, brand and business in front of a broader audience. This engagement will attract others to learn about your brand, which, in turn, will help convert further additional customers.
Reputable editorial link sources bring an added benefit of indirect traffic to your website. If a link is placed on a reputable website, then it is referenced as a reputable resource. The search engines will, therefore, deem your website suitable for a service or product.
Building Authority Links that Establish Credibility
If you build links correctly, with branded links on authoritative websites that are related to your niche, your website will go up in the rankings. The time it will take to move in the rankings will vary depending on the niche, what links have been previously built, and your marketing budget.
Your website will then be associated with reputable websites, and this further enhances your reputation.
Adding branded links and increasing your brand exposure is only one part of our link building strategy. When links are being added to aged credible websites, your website will start to appear, from the search engine perspective, to be an authority.
White Hat Links Will Increase Traffic Quality to Your Website
Our link building methodology will ensure that your on-page content is rewarded to increase rankings. The leads that your website provides will improve your business’s profitability.
We would advise our clients to be wary of cheap SEO or cheap links. Most of the time, they create links on low-quality unrelated websites or over optimise the anchor text ratios. Ultimately, you’ll end up with a ratio of links that are either poor or will have triggered a Penguin penalty.
Prices for Our Link Building Services
Our link building campaigns are part of our monthly SEO packages. Each niche is different and will require different levels of attention. Therefore, each website requires its unique link profile to rank for the desired set of targeted keywords.
We are unable to provide costs without an evaluation of both your website and your competitors’ websites.
We require information to be able to start researching and have created a form to gather this information. You may find it on our Discovery Page.